AI Visibility Checklist: Complete Optimization Guide
Use this comprehensive checklist to optimize your content for AI visibility. Ensure your pages are citation-ready for ChatGPT, Claude, Perplexity, and other AI systems.
Pro Tip: Use this checklist before publishing new content or when auditing existing pages. Check off each item to ensure maximum AI visibility potential.
Content Quality Checklist
Content Depth & Length
- Content is 1500+ words (minimum 1200 words)
- Comprehensive topic coverage with detailed explanations
- Includes examples, case studies, or practical applications
- Original insights or unique perspectives
Content Structure
- Clear, descriptive H1 heading (one per page)
- Logical H2-H6 heading hierarchy (3-7 H2s per page)
- Scannable sections with clear organization
- Content formatted for easy extraction (lists, tables, definitions)
Content Formats
- FAQ section with 5-10 question-answer pairs
- Bullet or numbered lists (3-7 items) for key points
- Comparison tables for features or options
- Clear definition sections for key terms
- Step-by-step instructions where applicable
Technical SEO Checklist
Schema Markup
- Article schema implemented (for blog posts)
- FAQPage schema for FAQ sections
- HowTo schema for step-by-step guides
- Organization schema on homepage
- BreadcrumbList schema for navigation
- Schema markup validated (use Schema Generator)
Page Performance
- LCP (Largest Contentful Paint) under 2.5 seconds
- FID (First Input Delay) under 100ms
- CLS (Cumulative Layout Shift) under 0.1
- Mobile page speed optimized
- Images optimized (compressed, WebP format, lazy loading)
URL & Structure
- URL slug is 17-40 characters (descriptive but concise)
- HTTPS implemented
- Canonical tag properly set
- Server-side rendering (SSR) for critical content
- Mobile-responsive design
E-E-A-T Signals Checklist
Author Information
- Author name clearly displayed
- Author bio with credentials and expertise
- Author photo included
- Author social profiles linked
Authority Signals
- External citations to authoritative sources
- References and sources cited
- About page with company/organization information
- Contact information available
- Privacy policy and terms of service pages
Content Freshness Checklist
Update Signals
- Content updated within last 6 months
- "Last updated" date displayed on page
- dateModified in schema markup
- Statistics and data are current
- Examples and case studies are recent
Internal Linking Checklist
Link Structure
- 5-15 contextual internal links per page
- Descriptive anchor text (not generic "click here")
- Links to related content within topic cluster
- Hub page links to all spoke pages
- Spoke pages link back to hub and related spokes
Pre-Publish Verification
Final Checks
- Run AI Visibility Checker to analyze page
- Test citation probability with Citation Checker
- Validate schema markup (Google Rich Results Test)
- Check page speed (Google PageSpeed Insights)
- Test mobile responsiveness
- Verify all links work correctly
Quick Reference: Priority Items
If you're short on time, focus on these high-impact items first:
- 1.Content depth: Ensure 1500+ words with comprehensive coverage
- 2.Schema markup: Add Article and FAQPage schema
- 3.Heading structure: Clear H1-H6 hierarchy
- 4.FAQ section: Add 5-10 question-answer pairs
- 5.E-E-A-T signals: Author info and external citations
Conclusion
Use this checklist for every piece of content you publish or optimize. Checking off each item ensures your content is fully optimized for AI visibility and maximum citation potential.
After completing the checklist, verify your optimization with our AI Visibility Checker to get a comprehensive analysis and additional recommendations.
Save This Checklist
Bookmark this page or use your browser's print function (Ctrl+P / Cmd+P) to save a PDF copy for quick reference when creating or optimizing content for AI visibility.
Related Tools
Complement your analysis with these AI citation optimization tools:
AI Visibility Checker
Analyze any webpage for AI citation potential and get optimization recommendations
Citation Checker
Test citation probability and get detailed analysis with actionable fixes
Schema Markup Generator
Generate optimized structured data for AI systems
Citation Worthy Score
Measure E-E-A-T signals for better AI citations
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